What is ADHD coaching?
“I know what I need to do… so why can’t I do it?”
If that sounds familiar, you’re in the right place!
Hi — I’m Emily. I’m an ADHD coach and Director of Working Dream Coaching. And this is how we — the Dream Team — describe ADHD coaching.
Coaching can feel a little abstract if you’ve never experienced it. You might be wondering how it actually helps, how it compares to therapy, or why ADHD coaching is different from other kinds of coaching.
Here’s how I explain it to new clients in our Discovery Sessions.
First — what is coaching?
In general, coaching is present- and future-focused. It’s about change. It’s about action. It’s designed to get you from Point A to Point B.
Therapy or counselling tends to be more past- or present-focused. It might support healing, or help you treat a complex problem or mental health concern. That’s incredibly valuable — but it’s different from coaching.
If you want a deeper dive into how coaching and therapy compare, I wrote a full post about it:
👉 Coaching vs Therapy (And Other Helping Professions)
Coaching is for people who want to make a change and need support making it happen. We don’t try to fix or treat — we move forward together.
What makes ADHD coaching different from coaching?
At Working Dream Coaching, we explain ADHD coaching using a three-pillar approach.
Pillar 1: Strengths-based coaching
Coaching is all about forward movement — but we don’t get there by pushing harder on what’s not working. We build on what is working.
We draw on your strengths — your natural curiosity, interests, and energy — to help you overcome challenges and reach your goals. When something feels hard, we look for your best way through. Not a one-size-fits-all solution.
Pillar 2: the ADHD lens
This is where things really differ from regular coaching. We bring a deep understanding of ADHD — what it is, how it shows up, and how it impacts day-to-day life. That includes:
Understanding brain wiring: We recognize that certain patterns — like procrastination, time blindness, emotional reactivity — are about brain wiring, not character.
Providing ADHD education at the point of need: We’re not here to lecture, but when something we’re working on is connected to attention, working memory, or executive functioning, we’ll give you the info you need — when you need it — so you can understand what’s going on.
Bringing lived experience: Most of us have ADHD ourselves. And we’ve worked with so many clients navigating the same things, we’re not guessing — we’ve lived it. And our coaches bring that understanding to our work.
This lens changes everything. A coach who doesn’t understand ADHD might say, “just make a decision already” or “just do the thing.” But that doesn’t work when ADHD is in the mix. We approach things differently — with curiosity, not judgment.
Pillar 3: Strategies, tools, and structure that actually work for you
We’ll co-create strategies, systems, and tools that are customized to your brain and your goals. That might include:
Organizing your tasks and ideas
Structuring your time in a way that makes sense for you
Creating accountability systems that don’t rely on pressure or guilt
These aren’t productivity hacks — they’re support systems designed around your real life.
What’s it like to work with a Dream Team coach?
One of the most important things we offer is space.
A lot of our clients are smart, high-achieving people who are completely overwhelmed. Coaching gives you a focused thinking space — often the most structured, intentional time in your week. It’s where you pause, make decisions, think clearly, and move forward.
Here’s how I describe our job as your coach:
Space – We create the environment for your clearest thinking — where you’re not reacting, but reflecting.
Structure – Our sessions are forward-moving. We help you clarify your thoughts, make decisions, and organize your path forward.
Accountability – We meet regularly and track progress. If something doesn’t happen as planned, we don’t shame or blame — we troubleshoot. We check in outside of sessions if needed. We’re here to help you stay consistent, not perfect.
And your role? It’s to show up with an idea of what you want to work on. Our work is always organized around your needs and goals.
Still wondering if ADHD coaching is right for you?
We work with clients all over the world — often people who are brilliant, capable, and totally overwhelmed.
If you're carrying too much in your head, struggling to follow through, or craving structure and clarity — ADHD coaching might be exactly what you need.
Or, if you're ready to explore what coaching might look like in your own life, book a discovery session at the link below with a member of the Dream Team and let’s talk.
